优衣库：披着基本款外衣的科技公司

优衣库凭什么又便宜又高级？这期视频从纽约第五大道旗舰店出发，拆解优衣库看似简单的基础款生意。内容涵盖柳井正的创业经历、LifeWear 理念、SPA 模式。后半段深入供应链与品牌策略，视频最后也正面讨论优衣库是否属于快时尚，并分析其国际扩张和领导层接班风险。

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